Jollibee, "The Philippines No. 1 Fast Food Chain," will soon be opening at 62-29 Roosevelt Ave. in Woodside. Along with Jollibee will also be a Red Ribbon Bakeshop, another popular Filipino chain.
Here's more about Jollibee and Red Ribbon from Wikipedia. Wikipedia also has a good description of the Woodside "Little Manila" district.
According to The New York Times,
Jollibee has finally opened this weekend in Woodside.The New York TimesFast Food for the Filipino Soul
By MARK FOGGIN
Published: February 13, 2009
ITâ€™S the rare neighborhood of mom-and-pop shops that actually welcomes a fast-food joint. But for months, the Filipino-American community centered in Woodside, Queens, has been eagerly awaiting the opening of a Filipino food-chain restaurant called Jollibee, and describing its dishes in breathless, almost reverent tones.
â€œThis is the taste of my childhood,â€ said Emma Ilagan, a 36-year-old customer service representative for Verizon Wireless who left the Philippines when she was 21.
â€œUntil now, you have to go to California for Chickenjoy,â€ she added, referring to the chainâ€™s popular dish of fried chicken, gravy and rice.
Or as Natasha Starkey, a conservatory student, said last month when she dropped off an application for a part-time job, â€œThis is Filipino soul food.â€
Jollibee, the dominant fast-food chain in the Philippines, where it has more than 600 outlets, is opening the restaurant, its first on the East Coast, this weekend. Its fare is a mix of fast-food staples like burgers and Chickenjoy, along with more regional dishes like smoked bangus, or milkfish â€” a national symbol of the Philippines â€” served with vinegar and pepper.
While Filipino-Americans on the West Coast can enjoy these dishes at two dozen Jollibee locations, those in New York have been able to only reminisce about such items. But in late December, an image of the chainâ€™s cheery mascot, a smiling bumblebee sporting a toque, was mounted over the doorway of a former Mexican restaurant at 63rd Street and Roosevelt Avenue, in the shadow of the No. 7 elevated.[Click above link for entire article.]