Omg what is UP with everyone in this neighborhood? Seriously the complaining is out of control. If Chipotle isn't your thing, don't go. They, along with Starbucks, will be hiring, likely locally, during a time when unemployment is rampant. Let's be positive about that.
Given the line around the block at Starbucks on 37th Ave, I would venture to say that it's well-received here.