I would love to see a "Don't Litter" program in the public schools, especially the elementary schools. I do think there is a cultural element (although I think it applies to quite a few cultures) where it is considered more permissible to litter. It would be great to have kids influencing their parents to change their ways. This is New York City, and a certain amount of litter is inevitable, I suppose, but it would be nice to try to minimize it. It also seems like bags of garbage are often ripped open in the morning along 74th Street, which doesn't help.
I so vividly remember the "crying chief" ad of my youth, and it's kind of interesting that there seem to be no anti-litter public service ads anymore. I wonder why?
I know the Doe Fund was working on some streets, but I don't think there was funding for a full-time Doe Fund. I am not sure if this comes from grant money, but maybe that could be explored. My understanding is the majority of 74th Street property is owned by one landlord who does not feel the need to contribute to a BID.