Jackson Heights Life

Get Connected => Restaurants & Food => Topic started by: JHMNY on February 10, 2019, 09:52:16 PM

Title: Farine Baking Company
Post by: JHMNY on February 10, 2019, 09:52:16 PM
JHL's Instagram account was tagged with information about the soon to open Farine Baking Company! Pastry chef Michael Mignano plans on opening in March at the corner of 75th Street and 37th Avenue.  Here's a link to Michael Mignano's Instagram page. He's shared a video of work in progress.  Also below is a quick pic of the text content.  Thanks to Instagrammer andres_pereagarzon for sharing the information.

https://www.instagram.com/p/BtuBfREllRw/

(https://i.imgur.com/pRherrI.png)
Title: Re: Farine Baking Company
Post by: Shelby2 on February 10, 2019, 09:56:56 PM
Very exciting! Is this the former buffet restaurant space?
Title: Re: Farine Baking Company
Post by: JHMNY on February 10, 2019, 09:58:23 PM
I just watched the video again on Michael Mignano's Instagram page. There's a rendering of what I imagine the exterior will look like. The name "Whisk" appears on the facade. Wondering if that will be the name of the business.
Title: Re: Farine Baking Company
Post by: JHMNY on February 10, 2019, 10:00:27 PM
Very exciting! Is this the former buffet restaurant space?

Yes! I believe it is.
Title: Re: Farine Baking Company
Post by: Shelby2 on February 11, 2019, 07:58:24 AM
Video stills from instagram (3rd and 4th images are of renderings)

(https://i.imgur.com/Fv6dZuT.jpg)

(https://i.imgur.com/9A0VKUL.jpg)

(https://i.imgur.com/ACViD4D.jpg)

(https://i.imgur.com/fMLgiZD.jpg)
Title: Re: Farine Baking Company
Post by: JH3525 on February 11, 2019, 08:50:56 AM
I did a search and it appears this is only their second location the other in Minnesota.  It looks spectacular and appears to be a first class bakery/coffee shop.  Any thoughts on how this will effect other similar businesses in the area especially like Lety's & Espresso 77?  Considering what could have gone into that space, this is an enormous plus for Jackson Heights. 
Title: Re: Farine Baking Company
Post by: jo3boxer on February 11, 2019, 09:10:47 AM
I did a search and it appears this is only their second location the other in Minnesota.  It looks spectacular and appears to be a first class bakery/coffee shop.  Any thoughts on how this will effect other similar businesses in the area especially like Lety's & Espresso 77?  Considering what could have gone into that space, this is an enormous plus for Jackson Heights.

No, that's Farina Baking Company, not Farine. That business that you found doesn't seem to compare to Lety's or the coffee shop.

Anyway, this is clearly not a sign of gentrification.
Title: Re: Farine Baking Company
Post by: abcdefghijk on February 11, 2019, 09:23:14 AM
Looks really nice.

Like a bigger version of Cannelle.
Title: Re: Farine Baking Company
Post by: Ed on February 11, 2019, 10:09:07 AM
Former pastry chef at Perrine
https://m.youtube.com/watch?v=anEAajC4rJc
Title: Re: Farine Baking Company
Post by: jeanette on February 11, 2019, 11:56:58 AM
Long overdue. Absolutely the top location in JH.

The Instagram post icons included a burger, sandwich, and eggs.

I'm already complaining about the long lines.
Title: Re: Farine Baking Company
Post by: Lilybell on February 11, 2019, 03:25:40 PM
I am not happy about this! I am able to avoid Cannelle because it's not a convenient location for me. This one is going to be way too close to my apartment and I can already feel my butt getting bigger.  ;)
Title: Re: Farine Baking Company
Post by: abcdefghijk on February 11, 2019, 03:37:00 PM
Former pastry chef at Perrine
https://m.youtube.com/watch?v=anEAajC4rJc

The Pierre Hotel?  That is a fancy hotel. Wow. Just like Cannelle has the patisserie chef who was @ the Waldorf Astoria.
Title: Re: Farine Baking Company
Post by: Shelby2 on February 11, 2019, 04:52:03 PM
https://youtu.be/FwHvjAuMi9U

60 second bio of the pastry chef. Impressive resume!
Title: Re: Farine Baking Company
Post by: Chingwa on February 11, 2019, 06:05:48 PM
This is great news, that block sorely needed some upscaling.  I'm really excited to try it out. 
Title: Re: Farine Baking Company
Post by: ljr on February 11, 2019, 08:13:52 PM
The results of my Google search: the owner used to have a similar shop in Port Washington, NY, which he closed in 2013. He has been on various Food Network shows including one where his weight loss journey was covered: 500 lbs to 400 lbs. And he has been in top positions in more than one very high-end hotel in NYC. I had the same thought: I don't need this so nearby! But since the weight loss journey, I would hope he might include some less-rich offerings on his menu.

I think Lety's is a neighborhood institution with a loyal, longtime clientele, and would not be affected by this. And E77 is more like a coffeehouse in that its wine/beer offerings are a big draw, and it runs various arts events--live music at night, art talks, poetry readings, etc. This new place will be a breakfast and lunch place--E77 is busy all day but especially at night, for the events and the fact that it acts as a local place to have some beer/wine and relax--which is a function for which it has little competition around here, except for the Queensboro, which is far enough away that I don't think they compete too much for that kind of business.
Title: Re: Farine Baking Company
Post by: Di_11372 on February 11, 2019, 08:38:03 PM
A fine, charming, bakery had become my #1 choice of what the lower portion of 37th ave needed , and I had just uttered the words last week, & now here it is, amazing :)
Title: Re: Farine Baking Company
Post by: theplanesland on February 12, 2019, 02:22:50 PM
The results of my Google search: the owner used to have a similar shop in Port Washington, NY, which he closed in 2013. He has been on various Food Network shows including one where his weight loss journey was covered: 500 lbs to 400 lbs. And he has been in top positions in more than one very high-end hotel in NYC. I had the same thought: I don't need this so nearby! But since the weight loss journey, I would hope he might include some less-rich offerings on his menu.

I think Lety's is a neighborhood institution with a loyal, longtime clientele, and would not be affected by this. And E77 is more like a coffeehouse in that its wine/beer offerings are a big draw, and it runs various arts events--live music at night, art talks, poetry readings, etc. This new place will be a breakfast and lunch place--E77 is busy all day but especially at night, for the events and the fact that it acts as a local place to have some beer/wine and relax--which is a function for which it has little competition around here, except for the Queensboro, which is far enough away that I don't think they compete too much for that kind of business.

I was going to say, E77 does a solid business as a hub for groups of toddlers, which I think given the layout this place will not supplant.
Title: Re: Farine Baking Company
Post by: Shelby2 on February 12, 2019, 11:07:40 PM
(https://i.imgur.com/zmmMJDL.png)
Title: Re: Farine Baking Company
Post by: JH3525 on February 13, 2019, 10:33:43 AM
If this Bakery/Cafe becomes highly successful how can it not effect others in the area.  We'll soon see about loyalty. 
Title: Re: Farine Baking Company
Post by: Ed on February 13, 2019, 11:24:50 AM
A fine, charming, bakery had become my #1 choice of what the lower portion of 37th ave needed , and I had just uttered the words last week, & now here it is, amazing :)
Oooo, now do "book store"!
Title: Re: Farine Baking Company
Post by: ClydeM on February 13, 2019, 02:42:57 PM
PLEASE LET THEM MAKE GOOD BREAD AND HAVE NO TELEVISIONS!!!!!
Title: Re: Farine Baking Company
Post by: pynchoff on February 14, 2019, 08:30:06 AM
I spoke to the owner yesterday. They won't be making their own bread, but all of the bread will be from Balthazar bakery in Manhattan.
Title: Re: Farine Baking Company
Post by: ClydeM on February 14, 2019, 08:43:12 AM
I spoke to the owner yesterday. They won't be making their own bread, but all of the bread will be from Balthazar bakery in Manhattan.

That sounds promising. Although I've always found the bread from Balthazar to be a bit over priced, it will be great to be able to pick up a loaf of good bread when I'm too busy (or too lazy) to go to Astoria. It's hard to beat the pane di casa at Gian Piero Bakery for $3.50.
Title: Re: Farine Baking Company
Post by: dssjh on February 14, 2019, 11:59:27 AM
E77 also sells (or sold) some Balthazar products. croissants, mostly. the bread they make is terrific.
Title: Re: Farine Baking Company
Post by: jo3boxer on February 15, 2019, 09:23:09 AM
bread is the benchmark for a bakery, and if it's balthazar that's going to be supplying - i'll continue taking the long walk to Canelle.

Balthazar is a special looking place but their baked goods don't hold a candle to Canelle.

Title: Re: Farine Baking Company
Post by: jh35 on February 15, 2019, 10:10:33 AM
bread is the benchmark for a bakery, and if it's balthazar that's going to be supplying - i'll continue taking the long walk to Canelle.

Balthazar is a special looking place but their baked goods don't hold a candle to Canelle.

Yes, it is a partial disappointment. I was looking forward to freshly made bread. I had delusions of German pretzels and breadsticks.
Title: Re: Farine Baking Company
Post by: jeanette on February 15, 2019, 02:35:22 PM
bread is the benchmark for a bakery, and if it's balthazar that's going to be supplying - i'll continue taking the long walk to Canelle.

Yes to that.
Title: Re: Farine Baking Company
Post by: JH3525 on February 15, 2019, 03:31:33 PM
I can't imagine walking all the way to Canelle located on 31st Ave & 73 Street for a loaf of bread regardless of how good it is.  I'll settle for a loaf of bread at Farine Baking Company which is just a 5 minute walk and most likely just as good. 
Title: Re: Farine Baking Company
Post by: Shelby2 on February 15, 2019, 04:31:01 PM
I can't imagine walking all the way to Canelle located on 31st Ave & 73 Street for a loaf of bread regardless of how good it is.  I'll settle for a loaf of bread at Farine Baking Company which is just a 5 minute walk and most likely just as good.

Me too. I love Cannelle but rarely get there. I’m very happy to have this Cannelle-like option close by.
Title: Re: Farine Baking Company
Post by: the80s on February 15, 2019, 05:31:19 PM
Lots of details about Farine on Jackson Heights Post.

Items on the lunch menu will include avocado and smoked salmon tartines; naan pizzas baked in a tandoori oven; and a spicy fried chicken sandwich. Brunch items will include Eggs Benedict; spinach and goat milk frittata; waffles; and a chicken burger.

The establishment will serve traditional French pastries as well as some of Mignano’s unique creations. Baked treats include hand rolled dark chocolate candied ginger truffles; warm chocolate souffle with Sicilian pistachio gelato; and triple chocolate chunk cookies.


More on JH Post:
https://jacksonheightspost.com/gourmet-bakery-and-cafe-to-open-on-37th-ave-by-renowned-pastry-chef
Title: Re: Farine Baking Company
Post by: dssjh on February 15, 2019, 06:16:55 PM
those desserts sound fantastic. i love Lety's, but get in a rut there, because there are only so many options. this should be a great option.
Title: Re: Farine Baking Company
Post by: Shelby2 on February 15, 2019, 07:10:01 PM
Lots of details about Farine on Jackson Heights Post.

Items on the lunch menu will include avocado and smoked salmon tartines; naan pizzas baked in a tandoori oven; and a spicy fried chicken sandwich. Brunch items will include Eggs Benedict; spinach and goat milk frittata; waffles; and a chicken burger.

The establishment will serve traditional French pastries as well as some of Mignano’s unique creations. Baked treats include hand rolled dark chocolate candied ginger truffles; warm chocolate souffle with Sicilian pistachio gelato; and triple chocolate chunk cookies.


More on JH Post:
https://jacksonheightspost.com/gourmet-bakery-and-cafe-to-open-on-37th-ave-by-renowned-pastry-chef

I'm confused about this:
The bakery will occupy two floors and will possess a rustic Parisian decor. The baking will take place on the upper floor, Mignano said, while the first floor will provide room for about 30 to 40 people.


That building has two stories?
Title: Re: Farine Baking Company
Post by: ljr on February 15, 2019, 07:24:09 PM
Maybe they're building a baking loft! But seriously, that sure is confusing.
Title: Re: Farine Baking Company
Post by: dssjh on February 15, 2019, 08:11:45 PM
Shelby posted a LoopNet thing about the recent sale of this building, which mentioned adding stories along the entire blockfront.

https://www.loopnet.com/Listing/19976854/7412-7424-37th-Ave-Jackson-Heights-NY/
Title: Re: Farine Baking Company
Post by: Shelby2 on February 15, 2019, 08:17:03 PM
Shelby posted a LoopNet thing about the recent sale of this building, which mentioned adding stories along the entire blockfront.

https://www.loopnet.com/Listing/19976854/7412-7424-37th-Ave-Jackson-Heights-NY/

I totally forgot about that. But it doesn't seem like they would be able to open in March AND built a second story for all the baking stuff at the same time.
Title: Re: Farine Baking Company
Post by: dssjh on February 15, 2019, 08:25:55 PM
maybe the lower level? a lot of the stores on 74th have semi-basement (like four or five steps down) tenants.
Title: Re: Farine Baking Company
Post by: Shelby2 on February 15, 2019, 08:35:25 PM
maybe the lower level? a lot of the stores on 74th have semi-basement (like four or five steps down) tenants.

That makes the most sense.
Title: Re: Farine Baking Company
Post by: Simka on February 16, 2019, 02:17:52 AM
I am not happy about this! I am able to avoid Cannelle because it's not a convenient location for me. This one is going to be way too close to my apartment and I can already feel my butt getting bigger.  ;)

LOL! You and me both!
Title: Re: Farine Baking Company
Post by: JHMNY on February 16, 2019, 11:32:20 AM
More info regarding Farine's bread options:

(https://i.imgur.com/OK0cING.jpg)
Title: Re: Farine Baking Company
Post by: N00b on February 16, 2019, 06:54:04 PM
Amy's and Tom Cat?! Garbage. Just source it from Canelle.
Title: Re: Farine Baking Company
Post by: jh35 on February 16, 2019, 06:56:34 PM
Amy's and Tom Cat?! Garbage. Just source it from Canelle.

different opinion
Title: Re: Farine Baking Company
Post by: ndumont on February 21, 2019, 11:31:16 AM
AMAZING! Can’t wait to have access to La Colombe Coffee in the nabe!
Title: Re: Farine Baking Company
Post by: JK resident on February 21, 2019, 07:50:06 PM
Sounds great but I don’t believe 75th and 37th Ave would be a good location. That is on the border of the Indian area. I hope to be wrong.
Title: Re: Farine Baking Company
Post by: Di_11372 on February 21, 2019, 09:14:57 PM
I have lived here for 13 yrs, 1st apt was on 89th, current is in the low 70s, I would say that  it's a perfect location, 1 of the the main reasons is the proximity to the subway, as this is the type of business people will be visiting from other hoods. & I must say I am confused about the comment of it being in an Indian/ethnic area, when in fact all of JH is ethnic :) ??
Title: Re: Farine Baking Company
Post by: abcdefghijk on February 21, 2019, 09:22:32 PM
I have lived here for 13 yrs, 1st apt was on 89th, current is in the low 70s, I would say that  it's a perfect location, 1 of the the main reasons is the proximity to the subway, as this is the type of business people will be visiting from other hoods. & I must say I am confused about the comment of it being in an Indian/ethnic area, when in fact all of JH is ethnic :) ??

Plus when you go to Cannelle's, it's like the United Nations.  United by patisseries, that is.
Title: Re: Farine Baking Company
Post by: Di_11372 on February 21, 2019, 09:31:15 PM

"Plus when you go to Cannelle's, it's like the United Nations.  United by patisseries, that is."

So true! & Cannelle's is in a secluded spot compared to 37th / 76th.
Title: Re: Farine Baking Company
Post by: Shelby2 on March 05, 2019, 09:37:48 PM
The Patch has an article about  Farine and some "sneak peek" photos

https://patch.com/new-york/jackson-heights-elmhurst/photos-sneak-peek-food-network-stars-jackson-heights-bakery

JACKSON HEIGHTS, QUEENS — The smell of butter wafts through the air at Farine Baking Company on Tuesday afternoon, as renowned pastry chef Michael Mignano toasts brioche buns for his new employees' lunch.

The Jackson Heights bakery, at the corner of 37th Avenue and 75th Street, won't open for a few weeks, but its kitchen is buzzing with activity as Mignano and his staff test recipes. One cook scooped chocolate chip cookie dough onto a baking sheet, as another fed ingredients for blueberry scones into an industrial mixer.

Click link for rest of article

(https://patch.com/img/cdn20/users/23224711/20190305/043057/styles/T800x600/public/processed_images/farinesneakpeek2-1551821369-8866.jpg?width=720)

(https://patch.com/img/cdn20/users/23224711/20190305/074759/styles/raw/public/processed_images/FarineSneakPeek3-1551833279-6327.jpg?width=577)

(https://patch.com/img/cdn20/users/23224711/20190305/071251/styles/raw/public/processed_images/FarineSneakPeek-1551831171-3043.jpg?width=577)
Title: Re: Farine Baking Company
Post by: EmmBee on March 05, 2019, 10:57:12 PM
"All 25 workers live in the area, Mignano said: 'Everyone can walk to work.'"

Love that!
Title: Re: Farine Baking Company
Post by: abcdefghijk on March 06, 2019, 11:53:36 AM
You could see into this bakery yesterday.
The brown paper had been removed.

And it's pretty chic, kinda a French brasserie style...  And miraculously so, for a place in New York, it looks SPACIOUS.
Title: Re: Farine Baking Company
Post by: Ms. Jackson on March 06, 2019, 12:04:14 PM
I'm so excited!
Title: Re: Farine Baking Company
Post by: JHMNY on March 07, 2019, 11:23:14 AM
These following pics are from the Milo Construction Consulting & Management Services website.

https://www.milocorp.com/farine-baking-co

(https://i.imgur.com/Z3ejNIP.jpg)

(https://i.imgur.com/3Hzbc3l.jpg)
Title: Re: Farine Baking Company
Post by: theplanesland on March 07, 2019, 12:23:18 PM
I get that they're going to make money by selling baked goods out, but I hope JH can support two independent coffeehouses and this place and E77 don't hurt each other. Hopefully they'll just have a liberal laptop policy and sort themselves that way.

These following pics are from the Milo Construction Consulting & Management Services website.

https://www.milocorp.com/farine-baking-co

(https://i.imgur.com/Z3ejNIP.jpg)

(https://i.imgur.com/3Hzbc3l.jpg)
Title: Re: Farine Baking Company
Post by: ljr on March 07, 2019, 09:23:32 PM
This has a very different vibe from E77. It is more a bakery and less a coffeehouse, and I see no sign that they will offer wine and beer. E77 has become a place to have drinks and snacks while listening to music in the evenings, or attending one of their poetry open mics or art talks. This place is more like Cannelle, with the emphasis on fancy baked goods, not coffee drinks/chai, etc, or other alcoholic drinks, at least as far as I can tell. I don't see why both can't thrive in JH. I would patronize both.
Title: Re: Farine Baking Company
Post by: abcdefghijk on March 07, 2019, 09:28:29 PM
This has a very different vibe from E77. It is more a bakery and less a coffeehouse, and I see no sign that they will offer wine and beer. E77 has become a place to have drinks and snacks while listening to music in the evenings, or attending one of their poetry open mics or art talks. This place is more like Cannelle, with the emphasis on fancy baked goods, not coffee drinks/chai, etc, or other alcoholic drinks, at least as far as I can tell. I don't see why both can't thrive in JH. I would patronize both.

Agree 100%
Title: Re: Farine Baking Company
Post by: Shelby2 on March 07, 2019, 10:09:39 PM
I hope they don’t have a liberal laptop policy. When I go in there , it would be nice to find a seat. This is much more difficult when people start using the place as their home office.
Title: Re: Farine Baking Company
Post by: ljr on March 08, 2019, 08:24:13 AM
I agree with Shelby re:laptop policy, and I am one of the people who often works on my laptop at the big table at E77 during the days when it's allowed.  It's totally understandable that a small cafe cannot afford to let people occupy tables all day long. I don't know why people find this outrageous and unfair. I'm just glad that E77 allows it with certain constraints, because I find it very helpful to get out of my apartment and its distractions (including spouse) in order to focus on certain writing projects.
Title: Re: Farine Baking Company
Post by: StevenGrey on March 08, 2019, 05:19:34 PM
I walked by today and it looks like the grand opening is imminent. This weekend, perhaps? Any word?
Title: Re: Farine Baking Company
Post by: JHMNY on March 08, 2019, 05:25:02 PM
I walked by today and it looks like the grand opening is imminent. This weekend, perhaps? Any word?

I stopped by earlier today and had the opportunity to briefly chat with the owner, Michael Mignano. He said he’s thinking that Farine will be ready to open in another week and a half, tops two weeks. They happened to have some sample pastries available, so of course I tried. Delicious!  :-*
Title: Re: Farine Baking Company
Post by: pipman on March 08, 2019, 07:37:41 PM
Looking for this new cafe opening.  Hopefully they will not have an inane laptop/tablet policy that was mentions in other posts.  Recently I planned to stay at Espresso 77 for about 1/2 hour, I had a book and my partner a tablet and were told you can't sit at table with a tablet. Plus they couldn't get the concept of a tea latte/tea with hot milk.  As much as I try to like Espresso 77 it always seems to be off or lack good customer service in my opinion.  Happy to have more options for coffee and pastry...will be tough to beat the pastries at Canelle's.
Title: Re: Farine Baking Company
Post by: Donna on March 08, 2019, 09:13:22 PM
From what I see in this neighborhood which I have lived for 35 years is the ignorance of people who feel that its okay to buy just one coffee and stay for hours tying up tables for others to use and think nothing of it. Having been an owner of restaurants in the past, I see this is selfish. With rents on the increase, a place of business, to make rent needs a turnover of tables. I see young people decamped at the various cafes/coffee places staying for hours.How selfish can anyone be. Rents in JH are huge. Buy a coffee and leave in 1/2 hour, go home and get on with your life. Just because you frequent a place and buy one coffee and stay for hours does not support a place. Turnover = rent.
Title: Re: Farine Baking Company
Post by: hum@njukebox1 on March 08, 2019, 09:59:35 PM
Turnovers?  I hope they have apple (support)!
Title: Re: Farine Baking Company
Post by: dssjh on March 08, 2019, 10:34:30 PM
Turnovers?  I hope they have apple (support)!

www.instantrimshot.com
Title: Re: Farine Baking Company
Post by: hum@njukebox1 on March 08, 2019, 10:50:59 PM
  :)
Title: Re: Farine Baking Company
Post by: JF on March 08, 2019, 11:18:15 PM
Very true, some people take it personal ! business is business, this place rent is 12k/15k a month easy, they can afford to have people sitting around on a laptop ! Owner has many years of experience so I'm sure service and product will be where it needs for a successful business.
Title: Re: Farine Baking Company
Post by: MrPlaza on March 09, 2019, 09:15:43 AM
I may have already said this, but I for one just hope they have good coffee. Canelle is great, but their coffee is god awful. Believe it or not, Paris Baguette actually strikes the best balance between tasty pastries and good coffee. But it’s too far for me to go on a day that I’m not already there dropping my son off at preschool.

Spoke to the owner yesterday as well. Didn’t get a taste test (lol), but he seemed like a really nice guy.
Title: Re: Farine Baking Company
Post by: N00b on March 09, 2019, 09:55:09 AM
Had a croissant this morning. It’s passable but Cannelle’s is better.

The whole cakes on display look unappealing though. Not the kind id expect from a pastry chef with experience at a high end place.

Title: Re: Farine Baking Company
Post by: Thereisnosubstitute on March 09, 2019, 12:33:23 PM
Went this morning. The croissant was certainly good, not going to supplant Cannell as the best in the area but very solid. The palmier I had  was better than Cannell’s. I hope they try their hand at the kouign amann, which cannell has but far too infrequently. It is an amazing French pastry.

The baguette, didn’t bother since I know what Balthazar’s baguettes taste like. Perhaps they should I’ll make their own when it’s fully open. Either way a freshly delivered Balthazar’s baguette would be welcome.

They also had what looked like amazing gelato. When they had a location on Long Island (port Washington) they offered “laboratorio del gelato”. Found a picture on their old yelp have never been.

Looking forward to trying their burger and other brunch options!

Welcome to the neighborhood.
Title: Re: Farine Baking Company
Post by: Lilybell on March 09, 2019, 03:42:36 PM
OMG It's open? ;D I will report back shortly.
Title: Re: Farine Baking Company
Post by: dssjh on March 09, 2019, 07:45:41 PM
we were on our way in to meet a friend for lunch in Manhattan, so didn't shop, but did stop in. the very nice counterwoman said she wasn't sure how long they'd be open today or tomorrow, but that once they're rolling, hours would be seven AM to ten PM
Title: Re: Farine Baking Company
Post by: pynchoff on March 10, 2019, 08:02:36 AM
Congratulations to Michael Mignano.  Judgeing by the soft opening, it looks as though it is a big hit. I was quite pleased with my first visit yesterday morning, but would like to offer a suggestion. While I'm sure the cakes are very good, they are somewhat generic looking. Iwould really like to see more fruit tarts, turnovers, eclairs, and, dare I say it, COOKIES!
Title: Re: Farine Baking Company
Post by: Lilybell on March 10, 2019, 10:09:52 AM
Quote
OMG It's open? ;D I will report back shortly.

I stopped by at 4pm yesterday- it was packed and there was a long line, which was nice to see. I realized I was not hungry and decided to try again in the morning. Which I just did. This is going to be a great addition to the neighborhood.

First, it's just a soft opening - someone mentioned the lack of variety but they are going to have much more in about two weeks. The burgers will come from Smash Burger and they have La Colombe coffee, which I love! 

thereisnosubstitute, they had kouign amann this morning and I just ate one; it was really good. I don't normally love almond cream but I bought it on a whim instead of a chocolate croissant. The dough is very high quality and well-made and the inside almond mush was not overly sweet, which is always appreciated.

The gelato wasn't out yet (I went at around 9am) and now that I think about it, I can't remember if I saw any bread  for sale (like I saw yesterday). I was focused on the pastries.

Edited:  hum@njukebox1, there were apple turnovers when I was there this morning. 
Title: Re: Farine Baking Company
Post by: dssjh on March 10, 2019, 11:05:42 AM
it does look great, but outsourcing burgers from a fast food chain? will there be white castles for those who prefer smaller portions?
Title: Re: Farine Baking Company
Post by: Mdns on March 10, 2019, 11:23:48 AM
Quote
OMG It's open? ;D I will report back shortly.

I stopped by at 4pm yesterday- it was packed and there was a long line, which was nice to see. I realized I was not hungry and decided to try again in the morning. Which I just did. This is going to be a great addition to the neighborhood.

First, it's just a soft opening - someone mentioned the lack of variety but they are going to have much more in about two weeks. The burgers will come from Smash Burger and they have La Colombe coffee, which I love! 

thereisnosubstitute, they had kouign amann this morning and I just ate one; it was really good. I don't normally love almond cream but I bought it on a whim instead of a chocolate croissant. The dough is very high quality and well-made and the inside almond mush was not overly sweet, which is always appreciated.

The gelato wasn't out yet (I went at around 9am) and now that I think about it, I can't remember if I saw any bread  for sale (like I saw yesterday). I was focused on the pastries.

Edited:  hum@njukebox1, there were apple turnovers when I was there this morning.

I believe it is a smashed burger that they will be serving not a "smash burger"
Title: Re: Farine Baking Company
Post by: Mdns on March 10, 2019, 11:28:41 AM
it does look great, but outsourcing burgers from a fast food chain? will there be white castles for those who prefer smaller portions?
Took this pic from the instagram page...they are making a smashed burger not "smash burger" https://www.instagram.com/p/Buh0OIdhZTj/?utm_source=ig_share_sheet&igshid=1evujeq7c2jkc
Title: Re: Farine Baking Company
Post by: dssjh on March 10, 2019, 11:55:53 AM
got it. back on board (though i kinda like a thicker bar burger better)
Title: Re: Farine Baking Company
Post by: Shelby2 on March 10, 2019, 11:59:34 AM
Looks delicious.

(https://i.imgur.com/IKvM08r.jpg)
Title: Re: Farine Baking Company
Post by: Davey on March 10, 2019, 01:06:56 PM
Went inside this bakery Saturday and saw Balthazar bread for sale.  There were lots of empty bread racks, so I'll be curious if they will be selling their own bread. Specialty croissants (I cant remember if they were almond or chocolate) were $3.50 each.  Muffins were $2.50.  It was crowded.  Off to a good start.
Title: Re: Farine Baking Company
Post by: European on March 10, 2019, 01:27:55 PM
Tried croissants and cheese danish, both fresh and delicious. No bread this morning, but looking forward to try some.
Title: Re: Farine Baking Company
Post by: Lilybell on March 11, 2019, 11:01:19 AM
Oh! Thanks for the clarification about the smashburger. I was wondering how they were going to serve burgers from another chain.
 
Title: Re: Farine Baking Company
Post by: dssjh on March 11, 2019, 11:55:37 AM
two visits so far and we're converted. my partner had the pear tart yesterday and thought it was excellent. i picked up two kouign aminn this morning, and i'm loving mine - flaky where it should be and sticky where it should be. and tasty. on a par with Canelle, for sure.
Title: Re: Farine Baking Company
Post by: Grabey on March 15, 2019, 01:17:33 PM
I love it and I'm hooked! I've been 3 times since their surprise soft opening last weekend.

Was there this morning around 8am and it was very understaffed - I don't think that they've anticipated how much traffic it will get during the morning rush. The two workers behind the counter were friendly and helpful but definitely could have used another set of hands. There was a steady line of 5-6 customers.

There's a new "we're open" sign and posted hours are 6:30am-10pm! I noticed that the bread racks were full and they also had bagels.

As usual, the items we ordered were absolutely delicious. I don't know how I'm going to make it to work every day - or make it home, for that matter! - without stopping by! This place is dangerous!!  ;)
Title: Re: Farine Baking Company
Post by: abcdefghijk on March 15, 2019, 11:34:08 PM
Excellent patisseries. And actually, really well priced.
Title: Re: Farine Baking Company
Post by: ljr on March 16, 2019, 11:20:52 AM
Haven't been yet, but noticed it was attracting a lot of people--and people of all ethnicities. Which makes me think of the commenter who said it's not located in the right place, because, this commenter said, it's too near the Indian stores.  In fact, it's located perfectly, right on the way to the transit hub at 74th and Roosevelt. I understand they will be offering more than just bakery items--full meals, eventually?
Title: Re: Farine Baking Company
Post by: dssjh on March 16, 2019, 12:07:20 PM
sandwiches, not really full meals, i believe.

the clientele and the staff are indeed representative of the neighborhood, in terms of ethnicity. i asked about breakfast items and savory pastries, which are coming. one of the young women behind the counter informed me that everything is, and will continue to be, halal, and no alcohol will be served.
Title: Re: Farine Baking Company
Post by: lalochezia on March 16, 2019, 01:33:01 PM
I just ate this from Farine.  3 bucks.

I almost passed out from its deliciousness. Not too sweet. Rich, indulgent, subtle, spectacular.

https://www.instagram.com/p/BvDDDAShBaq/

This is what happens when you get a world-class pâtissier in this neighborhood.
Title: Re: Farine Baking Company
Post by: Simka on March 16, 2019, 03:19:27 PM
I just ate this from Farine.  3 bucks.

I almost passed out from its deliciousness. Not too sweet. Rich, indulgent, subtle, spectacular.

https://www.instagram.com/p/BvDDDAShBaq/

This is what happens when you get a world-class pâtissier in this neighborhood.

That looks really good! I've had three things from there—a pecan bar, a pear and almond tart, and a chocolate tart—and they were all excellent and not very expensive. (Sorry I can't give exact names, but none were labeled!)
Title: Re: Farine Baking Company
Post by: pipman on March 16, 2019, 03:58:21 PM
I started with the classics--pain au chocolate (chocolate croissant) and pain aux raisin (raisin danish)--both were very good, equal to Canelle's.  Not sure if these came from Balthasar, like the bread or were made there.  Looking forward to trying more.  Happened to stop by Canelle's today after brunch at Bistro Eloise.  It was really packed and a long line, so I didn't order.  Good to see all the options and places doing well.  Unfortunately, I started a diet last month...hopefully next will be more healthy food options in the neighborhood.
Title: Re: Farine Baking Company
Post by: secret_test_kitchen on March 16, 2019, 07:02:01 PM
So far, we've had the almond croissant, apple tart, mini apple danish, chocolate chunk cookie, and peach-almond tart. The peach-almond tart was the favorite. And the mini apple danish was the perfect sweet bite. We also got to sample the Mignano candy bar, which was quite good, from Chef Michael himself. We'll be back.
Title: Re: Farine Baking Company
Post by: hum@njukebox1 on March 17, 2019, 01:26:26 PM
We're all gonna be FAT PIGS!
Title: Re: Farine Baking Company
Post by: ljr on March 17, 2019, 02:05:00 PM
Reporting back from my first visit. They already serve sandwiches on the weekend, and I had the avocado toast--topped with poached eggs and served with salad. Delicious.

On the downside--they do have a TV mounted on the wall though it's not turned on at the moment.

Brought home a pain au chocolate and a cheese danish to try later. The place is very busy--it's definitely a hit and the customers perfectly the reflect the makeup of the neighborhood.

Oh also, the neighboring table had the burgers and they do look just like the pic posted here. I asked the waitress who took my empty plate back to please suggest to the owner/chef that they do a salmon burger as well. That burger does not fit into our heart-healthy diet plans!
Title: Re: Farine Baking Company
Post by: Shelby2 on March 17, 2019, 02:39:45 PM
Reporting back from my first visit. They already serve sandwiches on the weekend, and I had the avocado toast--topped with poached eggs and served with salad. Delicious.

On the downside--they do have a TV mounted on the wall though it's not turned on at the moment.

Brought home a pain au chocolate and a cheese danish to try later. The place is very busy--it's definitely a hit and the customers perfectly the reflect the makeup of the neighborhood.

Oh also, the neighboring table had the burgers and they do look just like the pic posted here. I asked the waitress who took my empty plate back to please suggest to the owner/chef that they do a salmon burger as well. That burger does not fit into our heart-healthy diet plans!


Looks nice!

How was the atmosphere eating a sit-down breakfast on a weekend? Just wondering because it always seems packed in there with a long line at the pastry counter, and I was thinking that it might feel a little hectic to have a sit down brunch.
Title: Re: Farine Baking Company
Post by: ljr on March 17, 2019, 03:00:19 PM
Well, it's a pretty big place so you are not pushed up against the counter. But it is kind of hectic--they are still rocky. The person who took my order seemed like she was brand new to this. She gave me wrong info about the avocado toast (said it came with lox) and forgot to give me change while she was so busy trying to get my order going. But everyone is very pleasant and nice. It's like El Rico Tinto was, with customers giving orders at the counter, and then a waitperson brings the order to the table and busses the table later. So--not exactly table service. But it's an okay place to sit and eat, if not exactly cozy. Really similar to El Rico Tinto but bigger, so less cramped.
Title: Re: Farine Baking Company
Post by: Shelby2 on March 17, 2019, 04:27:35 PM
Well, it's a pretty big place so you are not pushed up against the counter. But it is kind of hectic--they are still rocky. The person who took my order seemed like she was brand new to this. She gave me wrong info about the avocado toast (said it came with lox) and forgot to give me change while she was so busy trying to get my order going. But everyone is very pleasant and nice. It's like El Rico Tinto was, with customers giving orders at the counter, and then a waitperson brings the order to the table and busses the table later. So--not exactly table service. But it's an okay place to sit and eat, if not exactly cozy. Really similar to El Rico Tinto but bigger, so less cramped.

Thanks for the feedback!
Title: Re: Farine Baking Company
Post by: toddg on March 17, 2019, 05:22:52 PM
Sounds great!   But please don't think of El Rico Tinto in the past tense... they're still nearby at 74th & Northern!
Title: Re: Farine Baking Company
Post by: European on March 19, 2019, 09:03:59 AM
They just lost me, and I thank them for that because I was really eating more pastries that I was suppose to.

They increased the prices, chocolate twist was $2.75, today $3.50
Cheese danish was $2.50 and I bought few today, she charged me  $3.00 each. I asked why, when price is $2.5. She told me she will change it now, this is the old price and again charged me $3.00

Customer service is everything.

Title: Re: Farine Baking Company
Post by: spooky on March 19, 2019, 09:47:44 AM
They just lost me, and I thank them for that because I was really eating more pastries that I was suppose to.

They increased the prices, chocolate twist was $2.75, today $3.50
Cheese danish was $2.50 and I bought few today, she charged me  $3.00 each. I asked why, when price is $2.5. She told me she will change it now, this is the old price and again charged me $3.00

Customer service is everything.


this place isn't even officially open for business. they started the soft open about a week ago and you're complaining about a .50 cent increase in price. some people just live to complain. take it down a notch.
Title: Re: Farine Baking Company
Post by: European on March 19, 2019, 10:02:17 AM

this place isn't even officially open for business. they started the soft open about a week ago and you're complaining about a .50 cent increase in price. some people just live to complain. take it down a notch.

It is not about the money, it is about customer service. Price stated 2.50 and that is how it should be.
Otherwise, quality is great and I am sure they will have a lot of success. That's it.
Title: Re: Farine Baking Company
Post by: dssjh on March 19, 2019, 11:18:16 AM
if that was the posted price, you are absolutely right. they're handwritten and easy to change.

that said, all the counterpeople did say, on numerous occasions, that these were soft opening prices, the owner had yet to figure out final pricing on anything.
Title: Re: Farine Baking Company
Post by: am315 on March 19, 2019, 12:25:11 PM
I think that poster Spooky is trying to say is that they are completely working out the kinks in the soft opening and there are bound to be issues like this. I was there on Saturday and only after looking at the receipt when I got home did I realize they charged me for three croissants when I only bought two. The counter people and the register people are all new and the place is pretty crowded and I would bet the cashier who told you the prices had risen was wrong. So I too would give them another chance. If you really are steamed I suggest you ask the owner about the prices. He is often behind the counter.
Title: Re: Farine Baking Company
Post by: Lilybell on March 19, 2019, 12:36:03 PM
It's a soft opening and there are going to be glitches, especially considering they are probably more crowded than they expected. I've been three times and they made a mistake twice (they left something out of my order both times but I wasn't charged for the items they forgot). They'll get it together.
Title: Re: Farine Baking Company
Post by: abcdefghijk on March 19, 2019, 12:42:19 PM
It's so crowded there with all the flavors of Jackson Heights, I doubt they'd miss anyone not going there...
Title: Re: Farine Baking Company
Post by: lindsey on March 19, 2019, 02:21:06 PM
I stopped in for a cranberry muffin on my way to work. It was incredibly delicious with a chewy/crusty exterior and custardy interior. At $3 still a deal compared to the stale pastries you get at Starbucks.
I am very worried for my waistline.
Title: Re: Farine Baking Company
Post by: Donna on March 19, 2019, 04:07:37 PM
I waited to go there and today I finally went there and it was quite crowded. I bought a fruit tart for $6. and fruit tarts normally have a crisp pastry surrounding it, I was extremely disappointed as it was so soggy and the fruit did not look like it was from today. Not a good first time experience. I had take out, if I sat there and tasted it, I would of taken it back to the counter
Title: Re: Farine Baking Company
Post by: francis on March 24, 2019, 05:07:03 PM
Pretty impressive if you ask me. There's no place in JH that offers this level of quality. We had the  chocolate mousse, assorted rugelach  and an almond croissant. All 101% delicious.  Washed down with a cappuccino and a baguette go! They also gave out samples of flat bread with truffle oil. Can't wait to try their brunch.
Title: Re: Farine Baking Company
Post by: Simka on March 24, 2019, 08:30:23 PM
My first visit there went fine—I ordered from a young woman standing behind the pastry case, then moved ahead and paid for what I ordered and the cashier gave it to me. Tonight, they'd changed the script and it did not go as well. I tried to order from a woman behind the case, but I was told I had to order from the cashier. I asked her the name of what I wanted (because, like most other things, it wasn't identified), then waited till a cashier was available. Now, she was very nice (I remembered her from before), but I told her what I wanted, and that I wanted two. She conveyed my order to one of the women behind the cases—and then she proceeded to wait on the next person in line and retrieve what he wanted herself. The next person behind him was waited on by the other cashier and served while I continued to stand there as the cashier discovered that the woman retrieving my order had fetched the wrong thing. She finally brought the right thing, but it was just one. Turns out I had paid for just one and was wrong when I assumed that the prices were delightfully low! So I just took the one and left, feeling very grumpy about their disorganization and inefficiency. (YES I KNOW, SOFT OPEN. But come on, paying attention to the customers when they order and paying attention to the cashier when she tells you what was ordered ought to be standard from the get-go.)

On the plus side: the cashier was very nice and apologetic, and the key lime mini cheesecake was delicious. And I will go back again, for sure. I just hope they get better at taking and fulfilling orders.
Title: Re: Farine Baking Company
Post by: Shelby2 on March 24, 2019, 09:53:43 PM
If I had to guess, I’d say that’s why the soft opening is continuing past the 2 week point. It seems there’s quite a bit of room for improvement with ordering and order fulfillment. Hopefully they will get it right soon. Would love to see them really succeed!
Title: Re: Farine Baking Company
Post by: dssjh on March 24, 2019, 10:18:04 PM
the woman who seems to be de facto second in command (if not literal manager) said that the "live" date will be April 1st. there are still some quirks, but i think the end product is worth dealing with those.
Title: Re: Farine Baking Company
Post by: JHMNY on March 25, 2019, 11:13:07 AM
Joe DiStefano has a nice write-up of Farine's Mignano Bar.

Chopsticks + Marrow:

Farine’s Mignano is a Forkworthy Candy Bar (http://chopsticksandmarrow.com/2019/03/farines-mignano-is-a-forkworthy-cand-bar/)

“Try this, the 2017 Iron Chef champ said as he handed me an ingot-sized chocolate bar. “This is our Mignano bar. It’s layers of cashew and macadamia nut caramel, dark chocolate, crispy nougat, and graham cracker crust, all covered in dark chocolate with black Hawaiian sea salt,” the bar’s namesake told me as I bit into it and held on to the counter to avoid fainting from sheer bliss.

Title: Re: Farine Baking Company
Post by: petster on March 31, 2019, 11:28:30 AM
Recently had the best brunch in town!!!   Pretty nicely orchestrated for a new place and the pastries were absolutely delicious.  Will also be my new "to go place" for baguettes. So nice to finally have a "blue ribbon" place in JH
Title: Re: Farine Baking Company
Post by: Shelby2 on March 31, 2019, 11:47:58 AM
Recently had the best brunch in town!!!   Pretty nicely orchestrated for a new place and the pastries were absolutely delicious.  Will also be my new "to go place" for baguettes. So nice to finally have a "blue ribbon" place in JH

What did you order?
Title: Re: Farine Baking Company
Post by: MrPlaza on March 31, 2019, 10:52:08 PM
If I had to guess, I’d say that’s why the soft opening is continuing past the 2 week point. It seems there’s quite a bit of room for improvement with ordering and order fulfillment. Hopefully they will get it right soon. Would love to see them really succeed!
Agreed. Delicious food. But loads of room for improvement on the operational efficiency side. Brunch today was yummy, but a little frustrating at times.
Title: Re: Farine Baking Company
Post by: petster on April 01, 2019, 09:30:08 AM
I had the frittata!  Although my service was fine, i do agree about the service when getting food from the counter. I suppose that this is true of any new place and that they will work out the kinks as time goes on.
Title: Re: Farine Baking Company
Post by: dssjh on April 01, 2019, 06:33:57 PM
it looks as if the soft opening will last a bit longer. when i asked about a menu today, the woman at the register said they'll have them on the 15th, for the "official" opening.
Title: Re: Farine Baking Company
Post by: Simka on April 04, 2019, 06:00:59 PM
I had the frittata!  Although my service was fine, i do agree about the service when getting food from the counter. I suppose that this is true of any new place and that they will work out the kinks as time goes on.

When I was there a few days ago, the counter workers were clearly overwhelmed. I was waiting for my order and a guy came to return something—he'd been given the wrong thing. Meanwhile there was another guy waiting impatiently because there was a problem with his order. When my order finally came, it was correct; it just took some time.

The thing is, it didn't look that crazy busy. I don't know how much table service was going on, though, or how that might have impacted the counter service.
Title: Re: Farine Baking Company
Post by: Ms. Jackson on April 04, 2019, 07:03:20 PM
I've only been once so far (two weekends ago, now): loved the items my party of 3 sampled: a couple tarts, the napoleon. Counter service was hectic: ordered with one person who gave the order verbally to another who inevitably lost track of what was said and forgot items. It was fine in the end after reminded the original person I ordered from, but was not at all efficient and added to everyone's wait time, for sure. They may have already changed this counter system. Martha's in Astoria seems to have a better counter ordering system: just ordering from the same person that rings you up. Lots of people to serve at the counter. I'll stop in again tomorrow or over the weekend. 
Title: Re: Farine Baking Company
Post by: Grabey on April 06, 2019, 05:15:00 PM
We stopped in this morning around 10:30 and the counter service seemed a little bit more organized. There was no line, we got what we ordered, and the counter person was friendly. We were greeted right away when we walked in (by a kid/young teen who I'm assuming is 14 or so? or maybe younger but a family member of the owner? I've seen this kid/young teen behind the counter there in the past) and offered a menu and asked if we wanted brunch. There's definitely been an improvement.

There's also a sign up saying that bathrooms are for customers only, so it looks like they're aware of the issue that others have posted about regarding bathroom use.

Our bakery items were tasty as usual! :)
Title: Re: Farine Baking Company
Post by: Simka on April 07, 2019, 04:30:00 PM
Counter service was hectic: ordered with one person who gave the order verbally to another who inevitably lost track of what was said and forgot items.

Yes, this is what I've encountered there. One time it was my order (given to the cashier and then passed on to a counter person) that got messed up, the other time I saw it happen but my order was fine. Maybe the cashiers should write the orders out for the counter help? Or they could have the people who take your order be the same ones who fill it, which is what I've found more often at other places. They might need to add a cash register if they do that.
Title: Re: Farine Baking Company
Post by: IC2C on April 19, 2019, 12:29:06 PM
This is the third time I've tried to go over for lunch and it is still amateur hour over there. They definitely need more crew for lunch hour.  I was asked to wait for a table but there is no organization for table service vs. people ordering at the counter and taking a seat.  I had to leave and get back to work.
Title: Re: Farine Baking Company
Post by: divanatrix on April 20, 2019, 03:24:33 PM
Amateur hour continues. Farine does not carry bags large enough to hold their products right side up...
Title: Re: Farine Baking Company
Post by: francis on April 20, 2019, 05:52:14 PM
So sorry for everyone else, but I'm lovin' this place!  The bags, and orchestration of seating  may need some attending too , but the food and sweets here are hands down worth it!   Best cappuccino as well....IMHO   
Title: Re: Farine Baking Company
Post by: dssjh on April 20, 2019, 06:33:25 PM
i'll take polite people trying hard and making some missteps over insolent, unpleasant professionals -- Alchemy BBQ, say -- any day.
Title: Re: Farine Baking Company
Post by: Simka on April 20, 2019, 09:01:21 PM
i'll take polite people trying hard and making some missteps over insolent, unpleasant professionals -- Alchemy BBQ, say -- any day.

Point taken, but it would be nice to at least see some steps toward improvement at Farine.
Title: Re: Farine Baking Company
Post by: ljr on April 20, 2019, 09:14:55 PM
It's kind of surprising--the owner has run a similar store before. You would think he'd be able to get it to run more smoothly. I hope it works out--it's a really nice addition to the neighborhood.
Title: Re: Farine Baking Company
Post by: toque198 on April 20, 2019, 10:05:38 PM
I've given up on them.

Have gone on at least 5 times.  The line never moves, people behind the counter have no idea what to do.

Left each time after just doing nothing.
Title: Re: Farine Baking Company
Post by: Lilybell on April 22, 2019, 09:23:56 AM
My experience has been completely different!  I went on Friday afternoon to finally try the chicken sandwich and it was ready within ten minutes. I have found them to be much more efficient than in the first couple of weeks.

Chicken sandwich review:  Delicious, but too spicy for me (I don't love sriracha but wanted to try it the way it was designed). They offer a non-spicy version, which I will get next time. There will definitely be a next time.
Title: Re: Farine Baking Company
Post by: dssjh on April 22, 2019, 11:15:08 AM
my experience has mirrored Lilybell's... been at least a dozen times, always to carry out, and had one problem (a charge for a pastry i didn't get). always polite, a bit scattered, some bumps in the road, but nothing even remotely resembling a deal-breaker.
Title: Re: Farine Baking Company
Post by: Shelby2 on April 22, 2019, 12:41:41 PM
my experience has mirrored Lilybell's... been at least a dozen times, always to carry out, and had one problem (a charge for a pastry i didn't get). always polite, a bit scattered, some bumps in the road, but nothing even remotely resembling a deal-breaker.

I haven't had any bad experiences there with the service lately (past two weeks). The few times I've gone recently, I've stood in line for a reasonable amount of time (I actually like the fact there's a line -- it means the place is most likely going to survive and thrive). I've gotten my order correctly and within a normal time frame. And the baked goods are delicious! I haven't tried the desserts yet. I think the counter service is better now than when they first opened. During the first few weeks, I did encounter some deer in the headlights looks from the staff when I ordered.